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Successful B2B organizations don’t simply close sales. They cultivate rewarding long-term relationships through interactions that build enduring trust, satisfaction, and brand loyalty.

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What makes your brand irresistible? If a basic natural resource like water can be branded and build consumer preference, so can your product - through strategic differentiation.

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Nonprofit Marketing

Your donor base is your organization's backbone. A successful development campaign communicates the worthiness of your cause and the value of your work to the community.

Engage your supporters with a unique value proposition

Pulse Blog

  • How to Use YouTube to Promote Your Brand

While YouTube is not often the most talked about marketing tactic for a brand, it can greatly complement your marketing efforts by giving your audience an additional channel to absorb your information. In fact, video marketing may become an even greater channel for your brand as online video users are expected to double to 1.5 billion in 2016, according to The Hayzlett Group. Statistics show that over 1 billion users spend more than 4 billion hours watching YouTube videos each month, which means that maybe now is the time to enhance your brand’s YouTube presentation. Here are a few ideas to get your video marketing rolling on YouTube.

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Download Our White Paper on Social Media Marketing

With the surge in image-based content, social media marketers will need to find more visually creative ways to tell their brand stories online – and more importantly, to tell those stories quickly and powerfully to engage the right audiences. Following a few industry guidelines will help ensure a greater impact, and keep your content personalized and meaningful to your followers.

This white paper will teach you how to make the jump into visual sharing with Vine, Instagram, and Snapchat without any prior experience; craft engaging visual content that speaks to your audience to generate leads and sales; optimize your posts for greater SEO impact; and create a social media marketing strategy focusing on forging strong relationships between your brand and your customers and prospects.

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